LUXURY CAR WEB DEVELOPMENT & MARKETING
A sales representative from a luxury car showroom contacted us to help them launch successfully online. They wanted to provide honest supercar's reviews and they hope to get some leads by putting their contact details. They had no idea how the online world works nor did they have any experience whatsoever in writing contents or building an audience.​
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After a quick consultation, we made them a detailed plan and strategy to launch powerfully online to which they happily agreed. We were given three weeks to complete the first phase of the project.
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We had to do complete web design and development based on the requirements of the client. After the first phase is completed, we had to start building an audience for the fresh website.
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Below is a detailed explanation on what we did and the results.
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PHASE 1
WEB DEVELOPMENT
The first phase started by us building up a mock-up of everything, how the website will look like, what will there be in it, etc. After our client accepted the mock-up, we got to work without wasting any time. About two weeks after, based on the client's requirements, a brand new, visually appealing and responsive website was ready to be launched online.
PHASE 2
CONTENT CREATION
In the second phase, we had to start providing contents to the website. With the help of our professional writers, we managed to deliver compelling and engaging contents in no time.
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We also had to do the full SEO of the site to get to the top on searches.
PHASE 3
GROW AN AUDIENCE
During the third and last phase of our project, we had to start building and growing an audience for the site. How we did that was through making sure the SEO was on point and the site was on the first page of many search keywords and by doing PPC (Pay Per Click) marketing.
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THE RESULT
The first phase was completed in only two weeks while the second and third phases lasted for six months. What our client achieved:
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1- The website gained more than 1.5 million readers in just six months.
2- The website went on to be featured on the Top 20 Supercar Blogs of 2018.
3- For the PPC campaign, we managed to make a reader cost $0.39.
4- The showroom started getting direct calls and leads through the website.
5- Our client got a ROI of over 700% in under a year.
